ASHLEY
BABIGIAN
Digital Marketing and Design
About Me
Hi, My name is Ashley Babigian and I am the Social Media and Marketing director for Cape Ann Beach Cottages. I am a recent graduate of Elon University. I earned my degree in Media Analytics with a minor in Art.
I enjoy researching and developing marketing plans as well as designing websites, ad campaigns, and more. Additionally, I have a passion for branding/rebranding and finding the identity of companies.
Work Experience
Social Media and Marketing Manager | Cape Ann Beach Cottages
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Develop a logo and brand identity for Cape Ann Beach Cottages
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Manage social media platforms and create content to post on Instagram, Facebook, Pinterest, and TikTok
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Oversee and update Airbnb listing with current and accurate information and photography
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Shoot content on Canon G7x camera and iPhone for Airbnb page as well as social media platforms
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Use Meta by Facebook to plan future content, assess analytics and create Facebook Ads
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Allocate spending for a marketing budget; keeping in mind bookings during off season vs peak season
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Tailor Facebook and Instagram ads weekly to the target audience based on previous results
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Office Assistant/Bookkeeper | Mayer Tree Service
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Maintain organization in the office by filing necessary documents, taking calls from customers, and updating payment records
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Assist in billing and invoicing processes in multiple entities by using QuickBooks to enter bills, invoices, and credit card charges
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Manage Google Local Leads notifications and information processing to maximize the reach of ads and quality of leads
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By taking advantage of this Google feature we saw a 25% increase in leads and a 30% increase in lead closes
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Social Media and Marketing Intern | Drink Tru
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Edited and uploaded pictures to Drink Tru’s Instagram page three to four times per week
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Brainstormed social media campaigns for the coming months and created engaging social media content
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Created landing pages for Drink Tru to collect valuable information from customers
Education
Bachelor of Arts in Media Analytics
Minor in Art